Aditya Bhamidipaty, Founder and CEO of FirstHive, joins Sasha on Moving Mountains.  ​His stewardship of FirstHive has empowered it to be among the first to incorporate machine learning into customer data profiling. Founded in 2016, FirstHive has customer deployments in some of the leading BFSI, FMCG, and manufacturing enterprises across the US and the Indo-Pacific region. 

FirstHive Overview

​​FirstHive is a Customer Data Platform that builds Unique Customer Identities by aggregating data from across all sources of customer interactions and customer transactions. (viz. ERP, CRM, Website, Social, PoS, mobile app, customer care, etc.) It integrates with all the customer touchpoints deployed by a brand to pull in data to a single interface and build rich customer profiles which can be grouped into relevant, intelligent cohorts. FirstHive also supports creation and execution of customer engagement campaigns across email, SMS, Voice, browser, website, mobile applications, and social channels like Facebook, LinkedIn, Twitter, and Instagram. Its advanced customer journey orchestration capabilities enable a marketer to use behavioral triggers from a particular channel to initiate an action in another channel. All this while providing complete visibility through comprehensive dashboards and analytics, and ability to steer the campaigns, in real-time. Credit: F6S

Myron was born in Orsett, Essex, England, as the youngest son to Welsh parents, Iris and Bill Edwards. Upon leaving school, he went into the travel industry. He traveled the world, working in travel agencies, as a tour operator, and for airlines for some 30 years. In 1976, Myron began freelance writing for the BBC, radio and television. His credits include The Two Ronnies, Week Endings, and The News Huddlines. In 1980, he joined JWT advertising, as a copywriter, writing his first TV commercial for dog food inside 10 days. Always artistic and inventive, he created Tubewalking in 1987, a new map concept, to help people get around London easier on foot, which still operates today. In 1990, he married Niki, whose family background is Greek Cypriot. On a family trip to Cyprus and while visiting Aphrodite’s Rock for the first time, the beginnings of his passion to write the story of Mistress of the Rock came to fruition.  Moving his family in 2005 to Cyprus to live, gave him the opportunity to write, as during this time he worked on campaigns for TV and Radio in an advertising agency in Limassol. The first manuscript of the book was completed in 2007. Released by a local publisher, it had a limited audience, but was well received by those who read it.  He has now completed the sequel and has released his third book Scylla The Revenge. Myron has three adult children, two sons and a daughter. Sources: RP & Amazon