MEET lance tyson, CEO of tyson group & bestselling author

Credit: Lance Tyson ; Tyson Group

​Lance is a highly successful sales expert and bestselling author with decades of leadership experience as CEO of Tyson Group — an award-winning, top sales training company. Lance has worked with some of the biggest names in sports and entertainment, including the New York Yankees and the Dallas Cowboys. Over the past two decades he has followed his passion for developing strong business leaders and their salespeople by tapping into his natural ability to connect with others and foster an environment for learning and coaching. His latest bestseller: The Human Sales Factor details how persuasion and influence are no longer soft skills. They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements. No matter the industry — has never truly been about selling business-to-business (B2B) or business-to-customer (B2C). Selling always has and always will be done human-to-human. The Human Sales Factor outlines the principles, strategies, and tactics needed to succeed. Credit: Tyson Group

Credit: Lance Tyson